Increase organic search traffic & conversions internationally through a single domain

Overview

A hotel chain with locations worldwide needed a partner for their organic search efforts and SEO Gorilla helped them scale their SEO to rank highly through content & data-driven optimization in multiple languages.

Challenge

Increase organic search traffic & conversions internationally through a single domain

Solutions

Optimization, Content & Link Building at scale

We got to work on creating a multi-language content plan & analyzed over 1200 locations that required localized optimization & specific link building through guest posting on local websites.

Due to having a vast amount of data from existing clients in multiple markets, SEO Gorilla was able to leverage this to achieve growth on city-specific keywords across Client’s site.

Amazing Results

Our work resulted in client having a consistent month to month increase in global organic traffic while other competitors were seeing a decrease in large markets due to a decrease in tourism. By optimizing at scale across different languages, their bounce rate improved significantly, conversions were up & the average user time increased by 30%.

As a result, client was able to achieve:

First-Page results on target keywords across multiple locations
Improved conversions on direct bookings.
Significant bounce rate improvement.
Increased customer retention
75% YOY organic traffic increase

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