Challenge
Rank consistently for local keywords in NYC to acquire new customers on a low budget.
Running a small business as a solo entrepreneur can become too much if you try to do everything by yourself.
Client was paying high customer acquisition costs through Facebook & Google Adwords, which wasn’t sustainable for the long-term. Fortunately, client found SEO Gorilla through one of our partner through a recommendation – ranking locally on Google was no longer impossible.
Creating a localized SEO strategy
Client’s target client base was very specific, so we had to create an optimization, outreach & content plan to rank for the right keywords & to acquire the right type of customer.
- Client provided bookkeeping services for small businesses in NYC.
- No prior rankings or organic traffic history.
All customer acquisitions through AdWords or Social Media.
Solution
Local optimization, local content, local links.
By working with SEO Gorilla’s SEO specialists, Client was able to target small businesses through unique content on longtail keywords, along with ranking for competitive ‘bookkeeping’ keywords for the NYC area.
As a result, Client
was able to achieve:
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