Challenge
To acquire local leads through organic search in a saturated & competitive industry.
As an entrepreneur, you have to handle everything yourself. It can be difficult to grow if you don’t have a partner to help you in areas that are manual & time-consuming.
This is why client joined SEO Gorilla. Being in the mortgage industry, it can be extremely difficult to acquire new customers through anything other than AdWords & Facebook Ads. Target keywords were filled with big name mortgage brokers, which made it difficult to rank for the long-term.
Focusing on high conversion keywords
On our initial keyword audit, we found that the sites that were ranking for specific mortgage products. Their target customer base was very specific, so we had to create an optimization, outreach & content plan to rank for longtail keywords that acquire the right type of customer.
- Longtail keywords had a much higher conversion rate.
- Competitors had optimized poorly for longtail keywords.
- No content plans on competitor sites – they were completely inactive.
Solution
A localized content plan, detailed optimization & industry related backlinks.
By working with SEO Gorilla, client was able to acquire high-quality leads through localized longtail keywords. This included publishing our weekly blog content, data driven optimization & backlinks that were acquired from mortgage-related media sites.
As a result, client was able to achieve:
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